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How to Supercharge Your Marketing for Your Small Bay Industrial Park

Expert insights from Cody Payne

When it comes to filling vacancies in your flex industrial park, the difference between sitting empty and staying full often comes down to marketing. According to Cody Payne, one of the nation’s top small-bay flex brokers, “most owners underestimate the simple, free tools that can make their property show up in front of active tenants every single day.”

Below are Cody’s top strategies to supercharge your marketing and attract tenants faster.

1. Create a Google Business Profile

If your property isn’t on Google, it doesn’t exist.

“When someone looks for warehouse or flex space, they don’t go to LoopNet first—they open their phone and type ‘warehouse space for rent near me,’” Cody explains. “If your park has a verified Google Business page with accurate details, photos, and contact info, you’re far more likely to show up.”

A complete profile allows potential tenants to:

  • See your address, photos, and available spaces instantly.

  • Call you directly or visit your website from search results.

  • Leave and read reviews that boost credibility and visibility.

💡 Pro Tip: Add interior photos, your logo, drone shots of the property, and regular posts about availability. Google rewards fresh, consistent activity.

2. Use Facebook Marketplace to Reach Local Tenants

While many brokers focus solely on CoStar or Crexi, Cody says Facebook Marketplace is a goldmine that’s often overlooked.

“Facebook Marketplace is one of the most underutilized platforms in commercial real estate,” he says. “You’d be surprised how many small-business owners, mechanics, and contractors start their space search there before calling a broker.”

By listing your available flex units on Marketplace, you tap into:

  • A massive, hyperlocal audience already searching for small warehouse or shop space.

  • Free and quick exposure — listings go live instantly.

  • The ability to respond in real-time via Messenger, giving you a direct line to prospects.

💡 Pro Tip: Use clear photos, add square footage in the title, and include searchable terms like “warehouse with office” or “shop with roll-up door.”

3. List on All Major Commercial Platforms

In addition to Facebook Marketplace, make sure your property is listed on all of the major commercial real estate sites — including CoStar, LoopNet, and Crexi.

“You want to be everywhere,” Cody emphasizes. “The more consistent your listings are across platforms, the better visibility and credibility your property will have.”

Keeping your information identical on each site — from photos and contact info to square footage and amenities — builds trust and boosts search rankings. It also ensures that when potential tenants cross-check listings, they see one clear, professional message.

💡 Pro Tip: Keep your pricing, availability dates, and contact info 100% consistent across every platform to avoid confusion and maintain a strong online presence.

4. Sleeper Marketing Tips: Go Where Your Tenants Are

Beyond online marketing, Cody suggests tapping into real-world events that connect directly with potential tenants.

“One of the best things I used to do was attend franchise and small business expos,” he says. “If you’re in a major metro, these can be huge events — filled with entrepreneurs, franchise owners, and investors who are all looking for space to start or expand their business.”

These events are a prime opportunity to:

  • Network face-to-face with hundreds of potential tenants.

  • Distribute flyers or digital brochures highlighting your available units.

  • Educate business owners on why flex space is the perfect starting point — combining affordability, flexibility, and room to grow.

💡 Pro Tip: Bring visuals — renderings, photos, or QR codes linking to your listings — to make your property memorable.

5. Build a Recognizable Brand

Creating a strong, consistent brand for your flex park helps everything you do — online and offline — work together. When your property has a clear name, logo, color scheme, and message, it becomes easier for tenants and prospects to recognize and remember it. A unified brand builds trust, projects professionalism, and reinforces credibility across every platform — from Google and Facebook to your monument signage and marketing flyers. The more consistent your look and message are, the more your property stands out in a crowded market.

Activate the Brokerage Community

One of the most effective and often overlooked marketing tools is the broker network. Gather contact information for local commercial and industrial brokers and let them know your property is available for lease. Make the process as simple as possible: all they need to do is send a tenant over, and if that tenant signs a lease, you’ll make sure they get paid. “When I used to lease small bay,” says Cody Payne, “brokers knew they could just send a client over, and if they signed, I’d send them a check. The easier you make it on a broker, the more activity you’ll get. Most brokers don’t want to lease a 1,500 square foot unit but if they know you and trust you, its much easier for them to send someone over” Building those relationships and keeping your property top of mind within the brokerage community can dramatically speed up your lease-up timeline.

Final Thoughts

Cody Payne sums it up perfectly:

“The best marketing doesn’t always require the biggest budget. It’s about being visible where tenants are actually looking. If you’re not on Google, Facebook Marketplace, and the major listing platforms, you’re missing real leads every single day.”

With a few strategic steps, you can turn your flex park into a lead-generating machine — and stay fully leased in any market.